Ran Esso - Re-View Business Strategies - Case Study

Apr 13, 2019

Re-View Business Strategies excels in providing top-notch consulting and analytical services to clients across various industries. This case study delves into the intricacies of the project undertaken for Esso's Latin American pump topper artwork, showcasing the innovative solutions and exceptional results delivered by our team.

The Challenge

When Esso approached Re-View Business Strategies for assistance with their automotive print artwork, the challenge was clear – to revamp the existing pump topper designs across their Latin American locations to enhance brand visibility and consumer engagement.

Our Approach

At Re-View Business Strategies, we believe in a strategic and data-driven approach to every project we undertake. For the Esso pump topper artwork, our team of experts conducted extensive market research and competitor analysis to identify key trends and design elements that would resonate with the target audience.

Key Strategies Implemented:

  • Customization: Tailoring the artwork to align with the unique preferences and cultural nuances of the Latin American market.
  • Visual Impact: Introducing vibrant colors and eye-catching graphics to grab attention and convey the brand message effectively.
  • Brand Consistency: Ensuring that the new pump topper designs maintained consistency with Esso's overall branding guidelines for seamless integration.

The Results

The collaboration between Re-View Business Strategies and Esso resulted in a successful transformation of the pump topper artwork, garnering positive feedback from both customers and stakeholders. The new designs not only increased brand visibility but also contributed to a significant boost in customer engagement and awareness.

Key Outcomes Achieved:

  • Increased Foot Traffic: The revamped pump topper designs attracted more customers to Esso's stations, leading to a noticeable increase in foot traffic.
  • Enhanced Brand Perception: Customers responded positively to the new artwork, perceiving Esso as a modern and customer-focused brand in the competitive automotive landscape.
  • Measurable ROI: The project yielded tangible results in terms of enhanced brand recognition and customer loyalty, demonstrating a positive return on investment for Esso.


In conclusion, the collaboration between Re-View Business Strategies and Esso on the Latin American pump topper artwork project exemplified the power of strategic consulting and design solutions in driving business success. By leveraging industry insights and creative expertise, our team was able to deliver impactful results that resonated with Esso's target audience and elevated their brand presence in the automotive sector.

For more information on our consulting and analytical services for the automotive industry, please contact Re-View Business Strategies today.