The Importance of Postcard Size in Your Marketing Strategy

Oct 3, 2020

As a business owner, the size of your postcard can play a crucial role in the success of your marketing campaigns. Understanding the different postcard sizes available and how they can impact your message's delivery is key to creating effective marketing materials.

Common Postcard Sizes

Postcards come in various sizes to suit different needs. The most commonly used postcard sizes include:

  • 4 x 6 inches: This is a standard postcard size often used for direct mail campaigns.
  • 5 x 7 inches: A slightly larger size that allows for more content and design elements.
  • 6 x 9 inches: A larger postcard size that stands out and offers ample space for information.

Minimum and Maximum Postcard Size

When designing a postcard, it's essential to be aware of the minimum and maximum sizes allowed for mailing. The minimum size for a postcard is typically 3.5 x 5 inches, while the maximum size varies depending on the postal regulations.

Standard Postcard Sizes for Mailing

For mailing purposes, it's important to comply with the standard postcard sizes set by postal services. The most common standard postcard size for mailing is 4 x 6 inches. This size is cost-effective and meets the requirements for discounted mailing rates.

Choosing the Right Size for Your Postcard

When deciding on the size of your postcard, consider your marketing goals and the message you want to convey. Smaller postcards are ideal for quick promotions or reminders, while larger postcards offer more space for detailed information and visuals.

Postcard Mailing Size Regulations

Before printing and mailing your postcards, make sure to check the size regulations imposed by postal services. Non-compliance with size requirements can result in additional postage costs or delivery issues.


By understanding the various postcard sizes available and their implications on your marketing efforts, you can make informed decisions that maximize the impact of your campaigns. Choose the right postcard size that aligns with your objectives and resonates with your target audience.